The Internet changed the way we live, and the way we conduct business. I remember asking myself what this thing called “Amazon” was all about, and now the annual gross profit ranges around 115 Billion, that’s with a ‘B’. The Internet changed the way we work too. In 1999 I started a dotcom business (RV Education 101) that is now in it’s 21st year of successful online operation. We went from selling training videos on VHS tapes, to now offering content on an online platform the consumer can view on a smartphone whenever they want or need a refresher on how everything works on their RV.
I also remember working as an RV sales and F&I manager in the mid-90s, prior to the Internet boom. We made hard-calls to bring potential customers into our sales lot and sold RVs through one-on-one negotiations, haggling the selling price of the RV. Consumers were conditioned for this type of buying process through decades of purchasing cars and trucks from automobile dealerships. It was how we did business.
Now, in what seems like a blink of the eye, the Internet changed the way we do everything. Companies like Carvana made a strong presence, and through effective advertising campaigns started changing our way of thinking on how to buy an automobile. Their tag line is, “sit back, relax and experience a whole new way to buy a car.” You can literally find the car you are searching for, take a virtual tour of the car, get a history report on the car, finance the car, buy the car and have it delivered to your home without getting off the couch. For old-school people, used to haggling and negotiating the price, it takes longer to accept changes like this, but change is going to happen and the Internet plays a major role in many changes happening today.
Below are our RV Online Training Courses:
Mark J. Polk
RV 101® RV Video and RV Information Company